Guides
Generative Engine Optimization is the practice of structuring web content so AI answer engines can crawl, understand and cite it. These guides cover what that means, how it differs from SEO, and exactly what to change on a page.
Generative Engine Optimization (GEO) is the practice of structuring web content so that AI answer engines such as ChatGPT, Perplexity, Claude and Google AI Overviews can crawl it, understand it, and cite it as a source.
4 min readUpdated
GEO and SEO share crawlability and structure as a foundation, but SEO optimises for a position in a ranked list of links while GEO optimises to be the passage quoted inside a single generated answer.
4 min readUpdated
To be cited by an AI answer engine, structure each page so that any passage lifted out of it still makes sense on its own: lead with the answer, phrase headings as questions, keep paragraphs to one idea, name subjects instead of using pronouns, and mark the page up with JSON-LD.
6 min readUpdated